Marketing for Change Blog: Want Green Behaviors? Stop Focusing on the Environment

It’s no longer enough for a product to be green, it needs to be net-green — a calculation of total life-cycle impact from product birth to death. Yes, this is important. It also makes consumers’ green decisions that much more complex. In this article, Sara Isaac discusses the do’s and don’ts of green marketing. https://marketingforchange.com/insights-center/want-green-behaviors-stop-focusing-on-the-environment/