Marketing for Change Blog: How to Listen to Lies: Decoding What you Hear in Focus Groups
There are a ton of ways to botch a focus group. But let’s pause for a moment to ask a baseline question about the world’s most common qualitative method: Is anyone ever really honest in even the most well managed focus group? In this article, Peter Mitchell (CEO and founder of Marketing for Change) shares some tips on how to best carry out a focus group.