Square Root Marketing
Square Root Marketing is a multi-country agency that blends strategy and storytelling to elevate brands across Latin America, specializing in public relations, field marketing, and thought leadership.
Our Team
Andrea Padilla, CEO & Founder
+1 786 4736291
andrea.padilla@squarerootmarketing.com
Andrea with over 20 years of experience developing B2B marketing strategies, public relations, and thought leadership across the Americas. Founder of SquareRoot Marketing, an agency specialized in executive positioning and storytelling for both emerging and established brands, with regional presence and global reach.
Throughout her career, she has led branding, corporate reputation, and integrated communications initiatives across sectors such as hospitality, tourism, technology, banking, and fintech. Andrea is a member of The Entreprenista League, a private community for women founders and entrepreneurs, and part of the South Florida chapter of the Women Presidents Organization (WPO), a global network of some of the world’s most inuential women business leaders. She has been recognized as one of the most influential figures in marketing and public relations in Latin America by The Internationalist 100 ranking. Fluent in English, Spanish and Portuguese.
Alejandro Marval, Growth & Digital Director
+5491132057431
alejandro.marvel@squarerootmarketing.com
Tech-savvy marketeer with 15+ years of experience developing digital and content strategies for startups and Fortune 500 companies across Latin America. Co-creator of Brand Me Up™, Square Root Marketing’s executive positioning program, which has helped shape the brand voice of over 50 C-level leaders.
Creative thinker with a proven track record in brand revitalization, media positioning (both paid and organic), and purpose-driven communications. Has led digital growth and storytelling efforts in multiple startups accelerated by Wayra, Telefónica’s innovation hub, and created corporate responsibility campaigns focused on youth and leadership.
A global citizen and advocate for the Sustainable Development Goals, he was selected to represent Venezuela at the United Nations Youth Action Summit. Member of Nova Talent and Board Advisor for AIESEC in Venezuela, the national chapter of the world’s largest youth-led leadership organization.
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Financial Services | Hospitality | Technology
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B2B Communications, Public Relations, Thought Leadership
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2525 Ponce De Leon Blvd, Suite 300
USA
Tel: +1 (786) 473 62 91
alejandro.marval@squarerootmarketing.com
https://squarerootmarketing.com/