Bear Ice Box
Bear Icebox Communications (BICOM) is a Chicago-based public relations and communications agency co-founded in 2016 and operated by husband-wife duo Bob and DeAnna Spoerl. What started as a boutique operation has grown into a nationally recognized agency, serving clients across the U.S. in industries ranging from professional services and AI to manufacturing and franchising. With a reputation for blending media relations, thought leadership, and content strategy into measurable outcomes, BICOM is known for its data-driven PR, AI-powered consulting, and commitment to elevating brands through strategic storytelling. As of 2025, the agency has achieved multiple national awards, built a high-retention team, and positioned itself as a training ground for the next generation of PR professionals.
Our Team
Bob Spoerl
+ 1 414-617-1768
Bob Spoerl is the CEO and founder of Bear Icebox Communications, a Chicago-based PR and content agency helping growth-focused clients build their brands through earned and owned media. A storyteller and entrepreneur at heart, Bob elevates brands through strategic storytelling, reputation-driven communications, and creative media outreach.
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Technology | Finance
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B2B | Crisis Communication |
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