APRW
Established in 1996, APRW has built a strong portfolio of clients across diverse areas like government, public affairs, FMCG, education, health, hospitality, travel and tourism. APRW developed long-standing relationships with prolific clients including
Nanyang Polytechnic, specialist professional recruitment consultancy Robert Walters, Singapore Heart Foundation, RedDoorz, Taiwan Tourism Board, and the Total Defence campaign, as the incumbent PR agency.
Taking on a forward-looking approach, the agency expanded its public relations services to build an in-house digital team in 2015, providing a holistic suite of services to offer integrated communication strategies. Led by owners-directors with strong business acumen, the firm constantly sought to lead communication efforts in new undeveloped industries of fintech and esports. In 2017, the agency grew to include a team whose forte lies in tech and startups, across different growth stages.
Recognised for its dedication to excellence, APRW clinched the title of “Agency of the Year” in Marketing Magazine’s regional PR Awards 2019.
Our Team
Cho Pei - Managing Director
+65 9684 2563
Pei Lin is a pioneer in introducing Litigation PR to Singapore and her forte includes providing strategic PR consultancy in public affairs and public education campaign communications, corporate, litigation and crisis communications and government relations. Her strong acumen for developing creative and effective communication strategies has seen her sought after by clients ranging from government agencies, to global listed companies and non-profit organizations.
Julie Chiang - Founding Director
+65 9009 5781
Julie Chiang is a founding director of APRW with more than 20 years of experience in Consumer and Lifestyle PR. She has led award-winning campaigns across retail, FMCG, healthcare, public sector communications, and influencer marketing, helping brands and organisations build visibility and engagement. Her experience spans both commercial and government sectors, delivering strategic communications programs for clients across Singapore and the wider region.
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Consumer | Corporate | Crisis Communication | Digital Marketing | Education | Financial | Food & Beverage | Healthcare | Media Relations | Public Affairs | Risk & Crisis Management | Technology | Travel, Tourism & Hospitality
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Corporate | Media Relations | Public Affairs
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