Integrated communications agency Asoviva has revealed that strategy and digital remains key agenda in PR for today’s Japanese brands. This is identified by 150 meetings with communications professionals at an inaugural PR & IR Expo in Tokyo, where our group company LaCrèta has exhibited. The exhibition was held for 3 days, and marked 21,723 attendance.
In the News: Asoviva & DH: Generative AI will continue to sweep the world in 2024, how will technology change public relations and PR work?
In the swiftly changing technological realm, global communication professionals weigh the value of...