In 2022 being an influencer is less about follower count and more about authenticity (say hello to the micro influencer). In fact, both Gen Z and Millennials are more likely to trust a content creator than a traditional celebrity. And when you’re trying to change behaviors, sometimes your most effective tactic can be a trusted voice. Here are three reasons why you need to be tapping into the nearly $15 billion influencer marketing industry for your behavior change campaigns and how to make it happen. By Erin West – Marketing Specialist at Marketing for Change

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