Ask yourself: who trusts you? In a crisis, trust is currency – trust in your organization, its mission, its integrity and, often, its leadership. The organizations best positioned to weather a crisis are the ones that can cash in on a longstanding and hard-earned bank of trust and goodwill, if ever needed. While this is a vital aspect of reputation management, you’d be shortchanging yourself to ignore the importance of a well-thought-out crisis communications plan. (Sick of this metaphor yet?) By Thomas Logue
In the News: Asoviva & DH: Generative AI will continue to sweep the world in 2024, how will technology change public relations and PR work?
In the swiftly changing technological realm, global communication professionals weigh the value of...