Product Launches
Product Launches That Generate Buzz, Build Momentum, and Drive Results
A great product deserves a great debut. At IPREX, we help brands launch new products and services with precision, creativity, and impact—turning introductions into industry moments. From message strategy to media coverage and beyond, our product launch programs deliver the visibility and traction you need to succeed from day one.
Whether entering a new market or expanding your portfolio, IPREX agencies activate launches that are as bold as they are strategic.
Where IPREX Agencies Add Value
Launching isn’t just an event—it’s a full-cycle communications strategy. IPREX agencies bring together PR, marketing, digital, and influencer expertise to build coordinated product rollouts that maximize awareness, credibility, and demand. Our global footprint ensures your launch resonates across regions and media landscapes.
Our Expertise in Product Launches Includes:
IPREX agencies collaborate with clients across key subcategories, including:
Launch Event Planning & Execution
Designing memorable, on-brand launch events—virtual, hybrid, or in-person—that grab attention and generate coverage
Product Messaging Development
Crafting clear, compelling positioning that differentiates your product and aligns with business goals
Media Outreach for Launches
Securing earned media through press releases, exclusive briefings, product previews, and interviews
Influencer Partnerships for Launch
Booth design, media relations, event networking strategies, post-event follow-up
Influencer Partnerships for Launch
Activating trusted voices to generate buzz, reviews, and social amplification from day one
Launch Advertising Campaigns
Coordinating paid media across digital, social, print, and broadcast to reach the right audience with the right message
Post-Launch Evaluation & Optimization
Measuring media reach, sentiment, engagement, and sales impact to inform future campaigns
How We Work
IPREX takes a collaborative, end-to-end approach to product launches. We work closely with your internal teams, R&D, sales, and leadership to ensure alignment and agility across all launch phases.
We help clients:
Build integrated go-to-market strategies that connect product, brand, and audience
Orchestrate creative and media planning across launch timelines
Manage press relations, embargoes, and event production with precision
Evaluate outcomes and adapt post-launch messaging for ongoing success
Drive global coordination for multinational B2B brands seeking consistency across regions
Launch Boldly. Perform Strategically.
At IPREX, we don’t just launch products—we launch momentum. With the right mix of storytelling, media strategy, and audience engagement, we turn product debuts into market wins.
Contact us to plan a product launch that gets the attention—and the results—you’re looking for.
