Inside the Independent Agency: What Drives Retention in 2025.

An IPREX Toolkit

For the first time in our history of running global staff surveys, work-life balance outranked financial compensation and benefits as the top priority for employees across partner agencies. That shift says a lot about what today’s talent values and what is driving long-term retention. This year’s data tells a clear story - the priorities have shifted. This toolkit will help you keep pace.

This Toolkit is due for release in Fall 2025. Sign up here to join the waitlist.

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Toolkit: AI & It's Impact on the Public Relations & Communications Industry