IPREX has announced the appointment of two members to its Global Board and the onboarding of its newest partner in Canada, Global Public Affairs. Anu Gupta, Directeur at APRW (Singapore) will assume the role Asia Pacific President while Lindsey DeWitte, President of...
Dans l'actualité.
In the News: Asoviva: What is the new concept “DEIB”?
This article delves into the emerging concept of 'DEIB'—Diversity, Equity, Inclusion, and Belonging. These principles serve as crucial catalysts for fostering creativity and enhancing performance within agencies. PR professionals should actively create space within...
LLYC blog: Forecast healthcare 2024: personalized, decentralized and green
The Forecast Healthcare 2024, crafted by LLYC, asserts the healthcare sector's shift towards greener and more sustainable health. This blog from LLYC delves into the highlighted trends derived from the Forecast Healthcare 2024 report....
Marketing for Change blog: Use the ‘Friday Night’ Question to make better content
By friday night, we're all looking for something to help us turn off our brain. If you can make an article that is so well designed that it engages people on friday night, chances are you've made something that's damn good. In this article, Meisha Thigpen (Creative...
In the News: Asoviva: What kind of PR company should Japanese companies work with?
This article explores Japanese trends in the collaboration between companies and PR agencies, offering valuable insights for anyone involved in public relations, irrespective of whether they work in-house or for an agency....
Vehr Podcast: Brand Pomise Podcast – AI and Your Brand
In this podcast, Nick Vehr speaks with APRW Director Ana Gupta about how Asia is more cautious than the United States when it comes to adopting AI in professional applications. https://open.spotify.com/episode/4GMYr8j9YjvYHsC9P1rxN9 Image: Nick Vehr CEO Vehr
In the News: FONK: Communications professionals worldwide share the same challenges
IPREX recently released the "State of Global Communications and Marketing 2023" report, based on a global survey conducted among public relations and PR professionals from 431 companies across 28 countries. This underscores that, despite notable regional variations,...
Walsh:PR Blog: The Influence of Artificial Intelligence on PR
Artificial Intelligence (AI) has become a significant aspect of our lives. PR expert Andrew Bruce Smit, featured in an enlightening PRII event, explores the implications and effects of AI in the field of PR. Our IPREX partner, PR consultant Judith from De Bruijn PR in...
Vehr Podcast: Brand Pomise Podcast – AI and Your Brand
In this podcast, Nick Vehr speaks with Dextera Comunicación Director Horacio Loyo Gris about use of AI in our daily routines and how consumer brands must maintain trust in their human teams. https://open.spotify.com/episode/7go4DK2mvqwGpO6GL8jHEC
In the News: Asoviva: “Asia has the highest degree of difficulty in public relations and PR,” revealed in a global survey of 28 countries
In the News: Asoviva: “Asia has the highest degree of difficulty in public relations and PR,” revealed in a global survey of 28 countries Asia possesses one of the most demanding communication environments globally. Despite facing daily challenges, difficulties, and...
Articles en vedette
Resonates Blog : Les cinq pires erreurs de marketing de contenu - et comment les éviter
Pour se démarquer sur le marché encombré d'aujourd'hui, les outils de marketing standard, comme les annonces hors page ou...
Interview vidéo de Mower : Demandez à la Génération Z, avec Alana Gonzales de Mower
Nous savons que les médias sociaux sont un canal de marketing qui ne cessera jamais d'évoluer, et certains pourraient dire que...
L'après grande démission : Jusqu'où faut-il aller pour retenir les employés ?
Mai 2022 Il fut un temps où je me félicitais du taux de rotation minuscule de notre agence de marketing. Puis vint...
Cinq clés pour communiquer à l'échelle mondiale
FRANK BUSCEMI PDG et directeur de la création Marx Buscemi Eisbrenner Group Il y a plusieurs années, nous...
IPREX GLOBAL COMMUNICATION NETWORK WELCOMES NEW LEADERSHIP TEAM
Columbus, OH - [21 JUIN 2022] IPREX, un réseau d'agences de relations publiques de 508 millions de dollars avec...