SalterMitchell PR
SalterMitchell PR is an award-winning PR and marketing firm with over 25 years of experience providing media relations, public affairs, advertising, and multimedia services to organizations seeking to make an impact in Florida.
Our skilled team of communications and creative experts understands Florida—its thought leaders, businesses, and communities. Our connections run decades deep. We have a history of working with Florida leaders, industry authorities, and government agencies, and we use our knowledge and relationships to create tightly honed strategies on behalf of our clients working in the nation’s third-most populous state.
We work with corporations, associations, state agencies, municipalities, public and private institutions, and nonprofits. Our firm is headquartered in Tallahassee, Florida’s capital, and we have staff located in major cities across the state.
If you want to do business in Florida, you need a firm that knows the territory.
Our Team
April Salter, APR, CRPC - Founder and CEO
+1 850-508-7040
April Salter is a public relations veteran with extensive experience developing creative, cutting-edge approaches to communications and marketing challenges. Known as a top crisis-communications and cause marketing expert, April is called on to consult on a variety of high-profile issues and initiatives. She is accredited by the Universal Accreditation Board for public relations and is a Certified Public Relations Counselor.
Heidi Otway, APR, CPRC - President and Partner
+1 850-597-2771
Heidi Otway brings more than 25 years of experience in all aspects of media, marketing, and communications planning. A former journalist, she specializes in developing creative strategies to inform and engage Florida’s diverse and multicultural population. Heidi is accredited by the Universal Accreditation Board for public relations and is a Certified Public Relations Counselor.
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Corporate & Professional Services | Government | Healthcare | Higher | Education | Industry & Trade Associations
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Marketing and Communications, Public Relations, Training & Development, Thought Leadership, Strategy & Planning, Public Affairs, Media Training, Media Relations, Media Buying, Issues Management, Integrated Marketing Communications, Executive Coaching, Digital Strategy, Digital Marketing, Crisis Communication, Creative Services, Branding
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