Written by Alexandra Mayhew Why Communications Strategy Has Never Mattered More The best PR professionals always start with and return to communications strategy. A solid communications strategy isn’t a “nice-to-have”—it’s essential. As political policies shift...
Written by Alexandra Mayhew Here’s a look at the key public relations (PR) trends shaping the industry—and why being part of a global network gives agencies an edge. The PR Industry Is Changing—Here’s What You Need to Know The PR world is shifting....
Written By Alexandra Mayhew (with the assistance of AI) The State of Women in PR An overview of the current landscape and representation of women in the industry The public relations industry has seen a remarkable influx of women over the past few...
By Alexandra Mayhew (written with the assistance of AI) Alexandra teaches a Master of Strategic Global Corporate Communication at the University of Colorado. Expanding into global markets isn’t just about translating a message—it’s about making it matter....
The IPREX Academy has officially welcomed its Class of 2025! As one of the most prestigious global leadership programs for rising public relations professionals, this year’s cohort brings together emerging leaders from independent agencies worldwide, ready to elevate...
Credible news is crucial, but companies don't always have updates to share. Extended periods with little news are often referred to as "data deserts." In this blog, LaVoieHealthScience (Boston, MA) offers expert tips on how companies can effectively navigate these...
Written By Alexandra Mayhew (with the assistance of AI) A single interview can make or break a brand. Just ask any CEO who’s faced a tough question on live TV and stumbled through an unprepared response. In today’s media-driven world, every word—and every...
In the latest case study from LLYC (Barcelona, Spain), Eva Pedrol reveals how they developed a communication strategy for Mango, one of the leading companies in the fashion industry. This case study highlights the key approaches and insights behind developing an...
By Alexandra Mayhew. This article was written with AI support. AI in PR Artificial intelligence (AI) AI is changing the world, and communications, marketing, and public relations (PR) is no exception. With AI technology, machine learning and natural language...
In this new blog, Michelle Yeow – PR & Influencer Coordinator from Inside Out PR (Syndey, Australia) explores the rise of AI and its seamless integration into society, with a particular focus on Coca-Cola's recent AI-generated Christmas ad. She delves into how AI...
IPREX takes the pulse of marketing and communications, exploring the callenges, opportunities, and...
Columbus, OH - 22 dicembre 2022 La rete di comunicazione globale da 508 milioni di dollari, IPREX, continua...
Resonates, agenzia britannica specializzata in relazioni pubbliche (PR) e marketing, ha firmato come...
L'agenzia di comunicazione integrata Asoviva ha rivelato che la strategia e il digitale restano un'agenda...
Le società di pubbliche relazioni parlano a lungo di concetti quali la leadership di pensiero e la creazione di un punto di vista...