The power and discipline of branding is too often undervalued in the B2B environment. We help our clients take advantage of this by out-communicating their competitors. To do this, we interrogate clients’ products and services to identify differentiators and define the brand values and creative direction that frames our strategy.
Higher transaction costs and longer sales cycles in the B2B sector dictate the need for medium- to long-term planning – and for building effective relationships within often complex decision-making structures.
Our approach reflects this. Measurement is important in managing our progress towards defined client goals on a broad front, from content strategy and digital marketing to sponsorship and events.
Adapting successful strategies from one market to another, or from one continent to another, IPREX B2B agencies coordinate skills, contacts and experience from around the world to meet client challenges in one market or many.