Founded in 2012 by Laurence Gabriel, Gen-G assists companies and executives in building, developing and controlling their image. The agency deploys the strategic levers that enable the enhancement of their ambitions and the commitment of all stakeholders. As an innovation specialist, Gen-G shapes programs designed to meet the development and transformation challenges of companies. Its major expertise covers the sectors of Technology, Sustainable City (Mobility, Smart City, Urban Planning, Soft tech), Energy/Environment, Lifestyle (lifestyle, food), etc.
Gen-G is recognized by Maddyness magazine in the ranking of agencies recommended by start-ups as well as being recommended by SBM companies and large organizations.
Gen-G is leading the “Aimpact” Alliance, which brings together a pool of experts in branding, communication, digital, AI and transformation. Aimpact’s ambition is to work alongside companies to help them transform the governance of existing models by providing agile 360 consulting and a steering solution around business acceleration and AI.
Gen-G has been reinforced with the acquisition of Gootenberg agency, specialized in the BtoB technologies, finance and industry sectors and listed in the 2020 “Décideurs Magazine” ranking of best agencies for crisis communication and corporate communication.
Laurence is the Founder and CEO of Gen-G. After 30+ years as General Manager of agencies of the Omnicom group, she decided to launch her own agency in 2012. Her goal is to bring her holistic know-how and business vision to French & international companies. Her claim : Ensure brand expression is well positioned and communication effectively contributes to the business
François is a graduate engineer who turned to comms consulting. After 20+ years experience as General Manager for large PR network branch offices such as Harvard PR and TBWA Corporate, he founded Gootenberg in 2008. Following Gootenberg merge with Gen-G in 2020, François is Group Strategy Director