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We are an integrated marketing and communication agency created by a merger of three specialist firms: PR agencies Replay and La Crèta, and entertainment industry marketing company ATTARA-E.

Having worked in the US, UK, Italy, Israel, the Netherlands, Singapore and Taiwan, our leadership team is well-placed to help companies and brands from around the world relate successfully to the culture, markets and communication environment of Japan.

So we are particularly focused on clients looking to enter the Japanese market, or develop their presence here from a small base, and we are always keen to work with start-ups.

We analyze clients’ target audiences in depth – identifying interests and needs – to ensure that our communication work promotes our clients’ benefits persuasively and delivers results.

Yumiko Tsutatani, PR Director
Keisuke Maeda, Joint CEO

Prior to joining Asoviva, Yumiko initially worked as an account planner at McCann Erickson.  She joined LUSH Japan in 2010, where she served as a retail manager, in charge of digital marketing for the Asia region.  This involved planning and operating Facebook and Instagram, attracting e-commerce sites and guiding them through product development and customer service (team building & coaching) to retail training.



Keisuke left his career as a professional soccer player in Italy to work for Sunny Side Up, Japan’s largest publicly-listed PR agency, and Hakuhodo Products.He established La Creta, part of Asoviva, in 2012. His major achievements include responsibility for digital and IoT services such as NTT Docomo, Docomo Healthcare, Genesis Healthcare, PHILIPS, Panasonic, Amazon, Rakuten, and OrCam. He solves clients’ marketing issues through his PR communication strategy design and implementation specialisms

Contact: Yumiko Tsutatani, PR Director
Mobile: +81 50 5236 5957
Contact: Keisuke Maeda, Joint CEO
Mobile: +81 90 6512 7473


Okasan Sakuragaoka Bldg. SLACK SHIBUYA 7F
31-14 Sakuragaoka-cho, Shibuya-ku,
Tel: +81-3-6 206-9249


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