PARTNER Profile Contact Directory

Asia PR Werkz

We are defined by our dedication and commitment to provide insightful analysis, strategic counsel and creative solutions to clients. Since 1996, our firm is uniquely led by a team of owners-directors who combine keen business acumen with a wealth of experience to design and deliver bespoke transformational communications solutions and successful marketing campaigns for our clients across Asia Pacific.
One word captures the value held dearly to us: excellence. We value and strive constantly to achieve personal excellence, team excellence and professional excellence. We are distinctly set apart by the pride we take in our work.

Cho Pei - Managing Director
Anu Gupta - Associate Director

Pei Lin is a pioneer in introducing Litigation PR to Singapore and her forte includes providing strategic PR consultancy in public affairs and public education campaign communications, corporate, litigation and crisis communications and government relations. Her strong acumen for developing creative and effective communication strategies has seen her sought after by clients ranging from government agencies, to
global listed companies and non-profit organizations.

Anu started her public relations career in Bangalore (India’s Silicon Valley) over 20 years ago, whereafter she moved to Dubai and set-up her own public relations agency – Watermelon PR, which grew to become one of the strongest local independent public relations agencies in Dubai, UAE. After her move to Singapore in 2009, she spent a few years as a freelance writer. In 2017, she joined Asia PR
Werkz as a Director, providing services for start-ups and venture capitalist firms locally and across Asia.

Contact: Cho Pei - Managing Director
Mobile: +65 9684 2563
Contact: Anu Gupta - Associate Director
Mobile: +65 8126 8128


Asia PR Werkz
86A Amoy Street
Tel: +65 6536 6881


  • Consumer
  • Corporate
  • Crisis Communication
  • Education
  • Financial
  • Food & Beverage
  • Healthcare
  • Public Affairs
  • Technology
  • Travel, Tourism & Hospitality

Asia PR Werkz Showcase