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Post Great Resignation: How far should we go to retain employees?

Post Great Resignation: How far should we go to retain employees?

May 2022 I once beamed with pride about our marketing agency’s miniscule turnover rate. Then came the pandemic’s Great Resignation: 14 of our 30 full-time staffers at our Virginia-based agency left in eight months. Ouch. Almost a year later, fully staffed again, I...

Five Keys To Communicating Globally

Five Keys To Communicating Globally

FRANK BUSCEMI CEO & Chief Creative Officer Marx Buscemi Eisbrenner Group Several years ago, we handled a crisis firsthand, where a chemical production plant in Germany caught fire, halting production of a chemical ingredient for plastic pellets used in the...

IPREX GLOBAL COMMUNICATION NETWORK WELCOMES NEW LEADERSHIP TEAM

IPREX GLOBAL COMMUNICATION NETWORK WELCOMES NEW LEADERSHIP TEAM

Columbus, OH – [JUNE 21, 2022] IPREX, a $508 million network of public relations agencies with more than 1,100 communications professionals and over 100 global markets, welcomes its new leadership team, enhanced by additions to its global board and regional teams. Two...

Operate (Denmark) Publication: New publication on forces for change

Operate (Denmark) Publication: New publication on forces for change

A revolution is needed in the way we understand and work with societal change. We would like to contribute to this paradigm shift with this publication. All around us, we see a budding realization that we must - and can - succeed in creating great and important...

The Abbi Agency (USA) Podcast: Status Of: Destination Marketing in 2021

The Abbi Agency (USA) Podcast: Status Of: Destination Marketing in 2021

Today we are taking a look at the status of destination marketing in 2021. To set the stage, 2020 started out as a year filled with hopes and aspirations of world travel and Aperol spritz on the beach! In fact, according to Bloomberg, the global airline industry was...

Spotlight (Sweden) Blog: Could there be over a million thought leaders?

Spotlight (Sweden) Blog: Could there be over a million thought leaders?

A quick search on LinkedIn shows that over 1.3 million individuals call themselves thought leaders. At the same time, more and more companies are working with thought leadership as part of their marketing strategy. A thought leader is usually defined as an individual...

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