In the News.

Mower Video Interview: Ask Gen-Z, featuring Mower’s Alana Gonzales

Mower Video Interview: Ask Gen-Z, featuring Mower’s Alana Gonzales

We know social media is a marketing channel that will never stop changing, and some might say that Gen Z is best-suited to stay ahead of its evolution. Our very own digital content strategist and Gen Z representative, Alana Gonzales, recently sat down with...

AKCG (USA) Blog: Crisis Communications: A Guide for Beginners

AKCG (USA) Blog: Crisis Communications: A Guide for Beginners

One of the most important elements to managing a brand’s reputation is building and maintaining a healthy and trustworthy relationship with its audiences. In today’s current media relations landscape, it has become more crucial than ever to effectively, and...

Post Great Resignation: How far should we go to retain employees?

Post Great Resignation: How far should we go to retain employees?

May 2022 I once beamed with pride about our marketing agency’s miniscule turnover rate. Then came the pandemic’s Great Resignation: 14 of our 30 full-time staffers at our Virginia-based agency left in eight months. Ouch. Almost a year later, fully staffed again, I...

Five Keys To Communicating Globally

Five Keys To Communicating Globally

FRANK BUSCEMI CEO & Chief Creative Officer Marx Buscemi Eisbrenner Group Several years ago, we handled a crisis firsthand, where a chemical production plant in Germany caught fire, halting production of a chemical ingredient for plastic pellets used in the...

Featured Posts