May 16, 2022

PR Week article by PR Week staff: Strong connections forged by independent agency networks.

Five agency network leaders spotlight their organizations' local-global edge while member agencies illustrate this advantage in action.

May 10, 2022

De Bruijn PR Blog: Advice is not possible without active listening

We have been a member of the international communication network IPREX since January 2022.

May 3, 2022

AKCG Blog: Building a Crisis Communications Plan? Here Are 5 Tips You Need to Know.

Ask yourself: who trusts you? In a crisis, trust is currency – trust in your organization, its mission, its integrity and, often, its leadership.

April 25, 2022

InfluenceSuite Blog: The NFT: The New Virtual Exchange Currency

Until now, the currencies we knew were limited to dollars, euros, pounds, Japanese yen and some more. But time evolves and, with it, the currencies of change.

April 18, 2022

Olmstead Williams Blog: The Power of Employees – Your Greatest Risk or Secret Weapon?

If 2021 was the year of the “great resignation,” then 2022 will be the year of the employee.

April 11, 2022

IPREX Blog from Newell PR: Luxury goods firms boost China presence as decoupling with the West gathers pace

Even though its borders remained firmly closed due to COVID-19, China still ranks as one of the largest and fastest growing markets for luxury goods globally, and one that every major brand is seeking ways to actively address.

April 4, 2022

IPREX in the news: MU Marketing News reports: The world’s most promising PR experts gathered in Helsinki

The IPREX network of independent communications agencies organized a new kind of event in Finland.

March 28, 2022

Walsh:PR blog: Will the The Great Resignation continue?

The buzz word in business during 2021 was “The Great Resignation”.

March 21, 2022

Wells Haslem Mayhew blog: Achieving a crisis possibility mindset

A key feature of a crisis is the intense community interest generated by the incident.

March 14, 2022

SDI Blog: What The Pandemic Revealed About Public Relations

There are tests, there are stress tests, and then there is whatever you call a global pandemic entering its third year.

March 7, 2022

AM O’Sullivan PR Blog: How sponsorship can benefit your business

Just about everything that could conceivably be sponsored has been monetised – television programmes, concerts, books, awards, charity events, buildings, venues and sports just to name a few.

March 1, 2022

PR is for tackling social issues: Japanese PR Award casts light on Covid, STEM and DEI.

Latest Japanese PR Award well reflects societal agendas in the country. Yusuke Yamanaka, Director at Asoviva, IPREX partner agency in Tokyo, Japan, explains.

February 21, 2022

DH blog: What is equity-based communications, and why does it matter?

The pandemic cast health disparities people experience due to systemic racism and other inequities into sharp relief. That’s why we were invited to build a new equity-based communication model to connect with audiences disproportionately impacted by COVID-19. Here’s what we learned.

February 14, 2022

Jarrard Inc. podcast: High Stakes – DEI & Health Equity: More than Good Intentions

Earlier this year, we at Jarrard published a special report on health equity and diversity, equity and inclusion work within healthcare providers. Separately, but roughly in parallel, a team at our parent firm, The Chartis Group, in partnership with the National Association of Health Services Executives, developed a research piece on similar issues and created a health equity maturity model for healthcare organizations.

February 8, 2022

Insideout Public Relations, an Award-Winning Sydney PR Agency Re-Joins IPREX

IPREX, the premier international communications network, welcomes InsideOut Public Relations, one of Australia’s top boutique PR agencies, who has re-joined the network.

February 7, 2022

Vehr podcast: Brand Promise with Nick Vehr – Heidi Otway and SalterMitchell PR

Nick Vehr talks with Heidi Otway, President of SalterMitchell PR in Tallahassee, Florida, about helping good causes win, a seven-story billboard and the need for agencies to reflect the diverse races, ethnicities and perspectives of their clients’ customers.

February 1, 2022

SalterMitchell PR podcast: Fluent in Floridian – Florida State Medical Association President Dr. Cheryl Holder

SalterMitchell PR President Heidi Otway and Dr. Cheryl Holder discuss her family’s journey from Jamaica to the U.S., her experience as a black female medical student and now physician, and her current roles at the Florida International University Herbert Wertheim College of Medicine, the Florida Clinicians for Climate Action and the Florida State Medical Association.

January 1, 2022

Generalist PR and Communications Agency De Bruijn PR Joins IPREX as New Dutch Partner

The Amsterdam based communications and PR agency De Bruijn PR had joined the international communications network IPREX as the new Dutch partner agency.

November 23, 2021

Internal Communications and a Connected WorkForce Post-Pandemic

Through the pandemic and consequent work from home, how internal communications have been influenced and now re-defined? Fergus McTiernan at AM O’Sullivan PR, IPREX partner agency in Ireland, explains.

November 16, 2021

PRecise Communications, Award-Winning African-American & Woman-Owned Agency Joins IPREX as New Partner

PRecise Communications, an integrated marketing firm with offices in Atlanta and Miami, has joined the premier international communications network IPREX.

November 11, 2021

IPREX nominates Kathy Tunheim a ‘Transformational Communicator’

Identifying an opportunity to connect IPREX professionals through a network, Kathy Tunheim worked to create a platform solution.

November 1, 2021

How to rise to the high new expectations for communications

As the pandemic showed the importance of the comms profession—and all kinds of barriers were pulled down—here’s how some agency pros are stepping up.

October 27, 2021

4 Tips for Nailing Your Remote Media Interview

What is the best approach to deal with media interview in this Covid time? Sean O’Leary, Vice President of Susan Davis International, IPREX partner agency in Washington D.C., the United States explains.

May 6, 2021

The Abbi Agency, a Nevada-Based, Woman-Owned Integrated Marketing Agency Joins IPREX as New Partner

March 26, 2021

Watermelon Joins IPREX Global Communication Platform

Partnering with global platform to enrich Dubai-headquartered consultancy’s expertise and global reach

November 12, 2020

JARRARD PHILLIPS CATE & HANCOCK JOINS THE CHARTIS GROUP

Acquisition brings depth in strategic communications and change management to The Chartis Group and the US healthcare providers it serves

October 22, 2020

Saxum and VI Marketing and Branding to Combine Agencies

Deal creates highly differentiated, integrated, digital-first agency - expected close by end of 2020

July 22, 2020

5 Questions – Makovsky

IPREX has more than 60 high-quality communications partners around the world that work together in a variety of ways. Get to know Makovsky in this month’s 5 Questions column.

June 25, 2020

5 Questions – Susan Davis International

IPREX has more than 60 high-quality communications partners around the world that work together in a variety of ways. Get to know Susan Davis International in this month’s 5 Questions column.

June 23, 2020

IPREX CONTINUES EXPANSION IN ASIA PACIFIC; WELCOMES ASIA PR WERKZ

One of the top communications agencies in Asia Pacific, Asia PR Werkz, has joined the premier international communications network IPREX.

June 11, 2020

SUSAN DAVIS INTERNATIONAL HONORED AS GOLD STEVIE® AWARD WINNER IN 2020 AMERICAN BUSINESS AWARDS®

Susan Davis International was named the winner of a Gold Stevie® Award in the Communications or PR Campaign of the Year - Events & Observance category in The 18th Annual American Business Awards®.

May 27, 2020

IPREX GLOBAL COMMUNICATION WELCOMES NEW LEADERSHIP

IPREX, a $420 million network of communication agencies comprising 1,600 staff and 110 offices worldwide, welcomes its new leadership team, bolstered by the addition of Alexandra Mayhew as executive director and Julie Exner as the group’s global president.

May 22, 2020

5 Questions – InsideOut Public Relations

IPREX has more than 60 high-quality communications partners around the world that work together in variety of ways. Get to know InsideOut PR in this month’s 5 Questions column.

February 24, 2020

5 Questions – Wells Haslem Mayhew Strategic Public Affairs

IPREX has more than 60 high-quality communications partners around the world that work together in variety of ways. Read our 5 Questions column to get to know our partners.

January 17, 2020

5 QUESTIONS – Get To Know Manifesto PR

IPREX has more than 60 high-quality communications partners around the world that work together in variety of ways. We're launching our new 5 Questions column so you can get to know our partners.

October 29, 2019

META ADVISORY GROUP JOINS IPREX GLOBAL COMMUNICATION PLATFORM

Meta Advisory Group, a leading government relations and communications agency with headquarters in Tallinn, Estonia, is now a partner in IPREX, a $420 million network of communication agencies with 1,600 staff and 110 offices worldwide.

September 5, 2019

tcgpr HAS REDESIGNED THEIR WEBSITE

tcgpr’s website looks brand-new, with an updated redesign. Hunt & Harvezt enhanced the existing website by migrating tcgpr.com and updating it with site location, platform, security, and user experience (UX) design changes. The result is a more accessible and appropriate theme for cross-platform appeal.

September 4, 2019

Altezza, IPREX Partner Agency in Russia Moves Up in 2019 TOP-20 Russian PR Agencies Rating

Altezza Communications, IPREX partner agency in Russia has been positioned at #16 in the independent rating of TOP-20 Russian PR companies for 2018/2019

August 13, 2019

ORANGE ORCHARD JOINS IPREX GLOBAL COMMUNICATION PLATFORM

Orange Orchard, a global public relations agency focused on environmentally conscious businesses and nonprofits, with headquarters in Tennessee is now a partner in IPREX, a $420 million network of communication agencies with 1,800 staff and 110 offices worldwide.

August 12, 2019

JARRARD PHILLIPS CATE & HANCOCK, INC. HIRES NATIONALLY RECOGNIZED DIGITAL LEADER

Prominent digital leader Reed Smith has joined national healthcare communications consultancy Jarrard Phillips Cate & Hancock, Inc. to integrate digital leadership into the firm’s collective counsel and smartly grow the firm’s capabilities in this area, officials announced today.

July 2, 2019

Dave Neubert Named Director of Digital Services

refoil Group is pleased to announce that Dave Neubert will hold the newly created position of Director of Digital Services, effective immediately. In this role, Dave will have responsibility for oversight of the agency’s digital marketing services, including the design and execution of a broad range of programs that are executed on-line.

June 17, 2019

Mower Earns Multichannel Lead Generation B2 Award During 2019 Masters of B2B Marketing Conference

Mower, one of the largest independent marketing, advertising and public relations agencies in the U.S., won a B2 Award for its “50 Days of Data” campaign. The campaign, produced for the agency’s rebrand during its 50th anniversary, was presented at the 2019 Masters of B2B Marketing Conference.

June 5, 2019

TREFOIL GROUP RECOGNIZED FOR B2B MARKETING EXCELLENCE AT 2019 BELL AWARDS

Trefoil Group, an integrated marketing firm based in Milwaukee, announced today that it was recognized for five Excellence Awards at the 2019 ANA Bell Awards.

May 29, 2019

FWV LEADS ALL WINNERS WITH 23 AWARDS, THREE “BEST IN CATEGORY” HONORS FROM NCPRSA

French/West/Vaughan (FWV), one of the nation’s largest independently-owned public relations, advertising and digital marketing agencies, led all winners with 23 awards on behalf of ten clients at the 2019 InSpire Awards held at Raleigh’s City Club on May 21

May 14, 2019

IPREX, the world’s third largest independent agency network expands into India with PRHUB as its partner

IPREX today announced that PRHUB, one of India’s leading full-service communications agencies, has joined the network as a partner.

May 13, 2019

Fahlgren Mortine Recognized Nationally as Corporate/B2B Agency of the Year by the Holmes Report

We are honored to be recognized by the Holmes Report as its Corporate/B2B Agency of the Year,” says Neil Mortine, President and CEO.

April 24, 2019

ASOVIVA LLC JOINS IPREX GLOBAL COMMUNICATION PLATFORM

Asoviva LLC, an integrated communications agency with headquarters in Tokyo is now a partner in IPREX, a $420 million network of communication agencies with 1,600 staff and 110 offices worldwide.

April 1, 2019

Mower Moves Up to Top 3 in 2019 U.S. B2B Agencies Benchmarking Report

Mower, one of the largest independent marketing, advertising and public relations agencies in the U.S., moved up to the number 3 spot on the 2019 US B2B Agencies Benchmarking Report ranked by B2Bmarketing.net.

March 29, 2019

Introducing The Art Of Change

Why isn’t healthcare better? No one is happy with today’s healthcare “system” – not leaders, not physicians and nurses and certainly not the patients they serve together. And the dissatisfaction is nothing new. Healthcare has been evolving, transforming, redesigning itself for, well, decades.

March 7, 2019

ALTEZZA COMMUNICATIONS JOINS IPREX GLOBAL COMMUNICATION PLATFORM

Altezza Communications, a public relations, marketing and communications agency with headquarters in Moscow is now a partner in IPREX, a $420 million network of communication agencies with 1,600 staff and 110 offices worldwide.

February 25, 2019

FRENCH/WEST/VAUGHAN LEADS ALL WINNERS AT TRIANGLE AMERICAN ADVERTISING AWARDS WITH FIVE TOP HONORS, TAKES 14 OVERALL

French/West/Vaughan (FWV) one of the nation’s largest independently-owned public relations, advertising and digital marketing agencies led all winners in the prestigious Gold and Judges Choice categories at the 2018/2019 Triangle American Advertising Awards held Thursday night in downtown Raleigh, claiming five of the evening’s top honors and 14 overall.

February 25, 2019

AWARD-WINNING AM O’SULLIVAN PR JOINS IPREX GLOBAL COMMUNICATION PLATFORM

AM O’Sullivan PR Ltd., the Cork-headquartered strategic communications agency, has become a partner in IPREX, a $420 million network of communication agencies with 1,600 staff and 110 offices worldwide. They join Dublin-based Walsh:PR to broaden the range of IPREX coverage in Ireland.

February 17, 2019

Pead PR welcomes on board Fiona Hanlon and Aimée Higgins

New Zealand’s leading public relations and digital agency has made two key appointments to its Lifestyle account management team, bringing on Fiona Hanlon and Aimée Higgins into Account Director roles. The appointments add decades of experience across multiple industries, equipping the agency for the continued delivery of top-class service to a diverse client portfolio.

February 12, 2019

Mower Selected for U.S. PR Activities for Lufthansa Group

Mower has been hand-selected as a partner to German agency achtung! to lead U.S. public relations activities for the Lufthansa Group, which includes the brands Lufthansa, Austrian Airlines, SWISS, Eurowings and Brussels Airlines.

February 5, 2019

ORCA WINS $34 MILLION GERMAN GOVERNMENT CONTRACT

ORCA Group – including IPREX partners ORCA Affairs and ORCA van Loon – have won a four-year framework PR contract for the Federal German Ministry of Interior. This is the largest such contract ever tendered by the German government.

January 24, 2019

Pierson Grant Public Relations Names Diana Hanford Vice President

Pierson Grant Public Relations has announced the promotion of Diana Hanford to vice president of the firm and member of its management committee. Since joining Pierson Grant in 2013 as senior account director, Hanford has managed integrated marketing campaigns for high-profile clients in the hospitality, real estate, legal, healthcare and non-profit sectors.

January 22, 2019

INFLUENCESUITE JOINS IPREX GLOBAL COMMUNICATION PLATFORM

InfluenceSuite, a consumer and corporate communications agency with headquarters in Madrid, Spain and Lisbon, Portugal, is now a partner in IPREX, a $420 million network of communication agencies with 1,600 staff and 110 offices worldwide.

January 9, 2019

Gatesman Takes Best In Show in 2018 PRSA East Central District Diamond Awards

Agency Receives Highest Score Among Record Number of Entries Gatesman, one of the fastest-growing, privately owned marketing communications agencies in the U.S., was awarded Best in Show in the PRSA East Central District Diamond Awards for its public service campaign, which defended the reputation of “pit bull” dogs on behalf of Animal Farm Foundation.

January 7, 2019

Crisis Communications for Hotels in the Age of Mass Shootings

Hotels and resorts have always been vulnerable to crises, from natural disasters to illness outbreaks. But the growing frequency of mass shootings in the U.S. has introduced a new exposure — a threat brought home when a gunman killed 58 concertgoers and injured hundreds from a suite at Mandalay Bay Resort & Casino in Las Vegas. In 2018 alone, there were more than 300 mass shootings, including at the Borderline Bar & Grill in Thousand Oaks, Calif.

January 3, 2019

ICYMI: Marketing for Change’s Top 5 Blogs in 2018

With 2018 coming to an end, it’s the perfect time to take a look back at the blog posts our readers loved most this year. Our top five posts are all rooted in behavioral science but covered a wide variety of topics, from the impact of racism on health, to how to be happier, to why you didn’t get your flu shot (again), to preparing for driverless vehicles. And, one of our very favorites, the anti-drinking campaigns that drive us to drink

November 30, 2018

Susan Ann Davis Wins Gold 2018 Stevie® Lifetime Achievement Award for Women in Business

Susan Ann Davis, Chairman, Susan Davis International (SDI) was recently awarded the Gold Stevie Award for Lifetime Achievement in Business and the Bronze Stevie Award for Woman of the Year in Advertising, Marketing and Public Relations.

November 29, 2018

FRENCH/WEST/VAUGHAN TAKES FOUR “STARS OF PR” AWARDS, RECOGNIZED AS TOP “AGENCY THAT GETS RESULTS”

French/West/Vaughan (FWV) one of the nation’s largest independently-owned public relations, advertising and digital marketing agencies, has captured four separate honors as part of the 2018 Bulldog Stars of PR Awards program, including Consumer Agency of the Year (Silver), Most Innovative Agency (Silver), Agency That Gets Results (Gold) and Agency Leader of the Year (Silver) recognizing FWV Chairman & CEO Rick French.

November 28, 2018

AKCG Earns Best in Show and First-Place Awards in Five Categories at 50th Annual Pepperpot Awards

AKCG - Public Relations Counselors earned six total awards, including the coveted Best in Show award, at the 50th annual Pepperpot Awards ceremony, hosted by the Philadelphia Chapter of the Public Relations Society of America (PRSA). The Pepperpot Awards recognize the most outstanding public relations campaigns and tactics submitted by organizations across the Greater Philadelphia area.

November 15, 2018

Social Media Influencer 2018 Barometer: Instagram is SoMe Influencers’ Most Significant Channel

Current topics in influencing through social media are multichannel and the growing significance of visual content: Instagram is for the first time SoMe influencers’ most popular channel and as many as four out of five SoMe influencers use it also for commercial purposes. These results arise through the in-depth barometer that PR Agency Manifesto has produced for the 10th time now. The survey was performed on the net and 126 SoMe influencers answered it in May–June 2018.

November 9, 2018

AWARD-WINNING PUBLIC AFFAIRS AGENCY, NEWINGTON COMMUNICATIONS JOINS IPREX GLOBAL COMMUNICATION PLATFORM

Newington Communications, a public affairs and corporate communications agency with five offices in the United Kingdom including London, Birmingham, Chelmsford, Edinburgh and Manchester, is now a partner in IPREX, a $380 million network of communication agencies with 1,600 staff and 110 offices worldwide.

November 1, 2018

Influencer marketing isn’t so scary

Part-media relations, part-advertising, part-branded content, influencer marketing has proven to be a darling in brands’ marketing strategies. But not every marketer has mature influencer relationships and successful campaigns under their belt. Some marketers may feel like they’re stuck in the mud convincing leadership to “just try one” influencer campaign, or scrambling to allocate resources and justify spend, or are reluctantly admitting that they feel lost in the woods.

October 23, 2018

How the Right PR Can Help Manufacturing Companies Grow

With the positive outlook in the manufacturing industry, manufacturing companies have the opportunity, now more than recent years, to increase brand awareness in order to recruit future employees, connect with current customers, and reach a larger audience. In other words, if your manufacturing business wants to stay competitive in this industry, having the right public relations strategy is an integral part of your success.

October 17, 2018

SDI Wins Third National Award for WWI Commemoration!

PR News has recognized SDI as the 2018 Platinum PR Winner in the “Anniversary” category for our contributions to the success of the 2017 Centennial Commemoration of America’s Entry into World War I. PR News’ largest and most prestigious awards program, the Platinum PR Award recognizes organizations deemed “industry benchmarks for excellence across all areas of communications.”

September 21, 2018

How To Sell A Behavior When The Competition Is Steep

Picture this: It’s a blistering, 101-degree day. The sun bakes your skin and dries your throat, which aches to be quenched by something cold and bubbly. The heat has depleted your energy levels, and you’d give anything for a pick-me-up. The answer to all your prayers? Probably a Coca-Cola (or whatever your favorite carbonated beverage may be). I can’t blame you — they’re chilled, they’re cheap, and chances are there’s one sitting in a fridge near you, waiting to be plucked from its shelf.

September 10, 2018

What does your brand believe in?

Nike’s 30th anniversary ‘Just Do It’ campaign featuring Colin Kaepernick has done what every advertising agency hopes for – dominate public conversation. It has broken off the sports page and generated everything from a presidential tweet to sneaker-effigies usually reserved for star players taking their talents elsewhere. The campaign was timed perfectly to coincide with the opening of the NFL regular season, including a paid spot during the first game of the year.

September 4, 2018

Bigger is Bitter

The bigger the better is a worn old chestnut of an expression that has distinct applicability to certain professional sports, say basketball for example, and clear downsides when applied to adverse events. In the latter example one might more readily turn to the admonition bequeathed to us by E.F. Schumaker — “Small Is Beautiful”, or at least preferable to big. This abstract notion comes in better focus when applied to the latest compilation of the latest costs of data breaches, brought to us by the Ponemon Institute.

August 9, 2018

B2B AGENCY MT-MEDIEN JOINS IPREX GLOBAL COMMUNICATION PLATFORM

MT-Medien Gmbh & Co. KG, a business-to-business focused corporate communications and digital marketing agency located in Hanover, Germany is now a partner in IPREX, a $380 million network of communication agencies with 1,600 staff and 110 offices worldwide.

August 8, 2018

WalshPR’s The Global Perspective featuring IPREX partner George Platsis, SDI Cyber Risk Practice

Unless you have been living under a rock, you will be aware that earlier this year a growing number of people were not too pleased with Facebook and Alphabet Inc., parent of Google and developers of the mobile operating system, Android. Much of the public frustration began by revelations from an employee of Cambridge Analytica that the company harvested information from 50 million Facebook users. I want to skip over the part about how the data was used, because that’s the fog in this storm and the distraction is entering ‘funny cat video’ territory. Where we should be focusing our thinking is here: that the data was harvested in the first place, in one central repository. That’s the issue.

August 2, 2018

MC2 named as top 20 global M&A adviser

MC2, one of the UK’s largest independent marketing agencies, has been ranked in the top 20 most active PR advisers on M&A globally in the first half of 2018. Figures from data provider Mergermarket reveal that the Manchester-based consultancy was the only Northern-headquartered business in the top 20 for global M&A over the period, providing strategic communications advice on 19 transactions worth more than $1bn.

August 1, 2018

Milwaukee-Based Agency Uses Innovations in Technology to Drive Organic Business Growth

Trefoil Group, an integrated marketing communications firm, has launched a demand generation program, providing clients with the ability to leverage technology-driven, automated marketing to drive business growth. This program supplements the agency’s primary competencies—which include marketing strategy development and execution across multiple channels — to drive increased engagement and enhanced business performance.

July 23, 2018

Digital Marketing in a Content Surplus: 7 Tips to Avoid Getting Lost in the Shuffle

Digital content is no longer optional for most businesses. This has been true for years. It’s cost-effective, reaches a wide audience, and it can be created quickly. But you already knew that, and so did the other 2.5 billion people who are active on social media.

July 18, 2018

Five Lessons Healthcare Communicators can Learn from Anthony Scaramucci

Anthony Scaramucci’s 10-day stint as White House Communications officer seems like a joke – and some good ones are circulating. But it also contains lessons for healthcare communicators. Really.

July 12, 2018

How to Harness Identity to Drive Health and Wellness – 5 Ways to Help People Get Healthy

It’s no secret that America is in a health crisis — no matter how you stack up the data. It’s also clear that many wellness efforts cater to the already healthy. But here at Marketing for Change, we believe there’s hope even for marshmallow-test washouts like me. Here are five key lessons from behavioral science to apply to your health and wellness campaigns.

June 22, 2018

AKCG – Public Relations Counselors Receives “Best in Show” at 29th Annual PRSA NJ Pyramid Awards

AKCG – Public Relations Counselors (AKCG) earned “Best in Show” honors at the 29th annual Pyramid Awards on June 13.

June 21, 2018

Seven Steps Towards Transparency

Healthcare leaders know greater exposure will be the new norm. But even those looking to embrace transparency need somewhere to start.

June 19, 2018

50 Years Young

Canadian Public Relations Society Executive Director Karen Dalton presents Life Member David Eisenstadt, founding partner of TCGPR, with his 50 Year Membership Certificate in recognition of a long and distinguished career in the practice of Public Relations at the CPRS Toronto Ace Awards gala.

June 11, 2018

The Future Of Healthcare Tastes Like Broccoli

“We have 13 hospitals in our system. I think my job is to close all of them.” With that, David Feinberg, MD, CEO of Geisinger Health, put an exclamation point on his remarks at The Future of Healthcare conference in Las Vegas earlier this month. “For us, what really matters [for good health] is so much about what’s happening outside the clinics or outside the hospitals. We spend too much time talking about great doctors and hospitals and treatments. Access to healthcare probably has a 20 percent effect on your overall health.” So, what matters more? Your genetic code. Your zip code. Who you are. Where you live.

June 5, 2018

IPREX Launches New Website

IPREX, a $380 million network of independent communication agencies with 1,600 staff and 110 offices worldwide, has launched its new website that provides a global communication platform where partner agencies can connect and find resources to develop solutions to communications challenges.

May 31, 2018

How Ten and ABC Turned the Roseanne Tweet Fiasco into a Reputational Win

It took just one tweet for an international ratings victory to be axed within hours of its display. Roseanne Barr reinvented her fame with the return of her show in March – drawing in an audience of 22 million in the US alone (blazing ahead of Will & Grace’s return at 10 million).But in one reckless tweet that has spread throughout the globe, the ABC swiftly axed the show, with Ten replicating the decision here in Australia.

May 30, 2018

4 Steps to a Compliant GDPR Marketing Program

The European Union’s GDPR went into effect on May 25, 2018 – sending the entire digital marketing world into a frenzy. Marketers everywhere are now asking themselves one pressing question, “Does this apply to me, even if my company is not based in the EU?” In today’s global economy, the answer is undoubtedly “yes” – it affects us all.

May 24, 2018

Agencies in Japan and Korea make commitment to leverage practice for own clients

Newell Public Relations, China’s leading independent PR firm, has established a Greater Bay Area practice group to capitalize on the growing opportunities arising from the closer integration of China, Hong Kong and Macau. The practice group, the first of its kind globally, will be headed up by Maggie Chan, Director, China, with a team of five located at offices in Hong Kong, Beijing and Shanghai.

April 12, 2018

Global communications leaders share common ground in Dublin

It’s a wrap. The IPREX EMEA Fall meeting is over, and communications leaders from throughout Europe, and including a few of us from the U.S. and China.

April 5, 2018

Boost your corporate reputation: here’s how

Whether you operate a large corporation or a single-location store, there’s nothing more impor-tant to your organization’s success than managing your business reputation.