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Marketing For Change Blog: 3 Reasons Why You Should Be Using Influencers to Change Behavior

In 2022 being an influencer is less about follower count and more about authenticity (say hello to the micro influencer). In fact, both Gen Z and Millennials are more likely to trust a content creator than a traditional celebrity. And when you’re trying to change behaviors, sometimes your most effective tactic can be a trusted voice. Here are three reasons why you need to be tapping into the nearly $15 billion influencer marketing industry for your behavior change campaigns and how to make it happen. By Erin West – Marketing Specialist at Marketing for Change

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