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IPREX Blog: Does AI threaten the PR, marketing, brand, and communications industries? As with most things, it depends on your perspective.

As we progress further into the digital age, the integration of artificial intelligence (#AI) into the #communications #marketing industry has become increasingly critical. In today’s fast-paced and competitive market, agencies that are unable to keep up with AI integration risk being left behind, overtaken by more efficient and innovative competitors or replaced by AI services altogether. In March, IPREX Executive Director Alexandra Mayhew presented alongside Andrei Mylroie of DH at the IPREX Annual Global Conference in Delhi. They talked about how AI is revolutionizing the way we work and do business, and how it’s already making a huge impact in our daily lives. In this blog, Alexandra takes the conversation further.

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