Royal Enfield, headquartered in India, is the world’s oldest motorcycle manufacturer. The brand has a great global presence, with approximately three times as many as BMW’s sales. However, in the Japanese market, Royal Enfield is not as familiar amongst the general public and the motorcycle rider community. Asoviva has been in charge of Royal Enfield PR in the Japanese market, with a primary focus on localization.
https://asovivapr.com/case-studies/pr/royal-enfield/
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