IPREX Public Relations Courses: The Academy.

Nuestra clase mundial única,

una oportunidad educativa única

Nuestro incomparable programa de liderazgo global, la Academia IPREX, está diseñado para hacer crecer y desarrollar la próxima generación de líderes de las agencias IPREX, al tiempo que proporciona a los socios un punto de diferencia muy atractivo a la hora de competir por el talento.

IPREX Academy – Exclusive Public Relations courses for IPREX Members

The IPREX Academy is a global leadership initiative designed to develop emerging leaders within IPREX partner agencies. This exclusive program delivers high-level training in business strategy, public relations, strategic communications, and leadership development, ensuring IPREX members remain at the forefront of the industry.

Unlike traditional public relations courses or MBAs, the Academy provides real-world insights from global experts, emphasizing practical applications that strengthen agency leadership, business growth, and professional development.

We’re pleased to announce that 2025’s Head Lecturer is Frank Buscemi from MBE Group in Detroit. 



Key Program Benefits

  • Leadership Development: Strengthen management skills and learn to navigate complex challenges. Presented by Andrei Mylroie (DH, Spokane & Seattle, USA) & Kathy Tunheim (Tunheim, Minnesota, USA). This session helps participants differentiate between leadership and management, build authentic leadership styles, and develop interpersonal communication skills to handle difficult conversations and influence agency culture.

  • Strategic Thinking & AI: Understand AI’s role in shaping modern public relations and business strategies. Presented by Lucy Giles & Ella Broadbent (MC2, Manchester, UK). This session explores AI applications in PR, strategic business thinking, and how agencies can leverage AI for innovation and growth.

  • Navigating Your Saboteur: Enhance self-awareness for leadership and productivity. Presented by Nicole Johnson-Scales. This workshop empowers participants to harness self-awareness to become more effective leaders, improve time management, and foster healthy relationships through interactive exercises and discussions.

  • Financial & Business Acumen: Master budgeting, forecasting, and financial strategy for agency growth. Presented by Summit Virtual CFO by Anders. This session provides essential financial literacy skills, covering budgeting, forecasting, and profitability awareness to ensure sustainable business growth.

  • Diversity, Equity & Inclusion (DEI): Learn how inclusive cultures drive innovation and success. Presented by Shireen Khinda (DH, Spokane & Seattle, USA) and Wil Holroyd (MC2, Manchester, UK). This session explores how fostering diversity strengthens teams, drives innovation, and enhances an agency’s competitive advantage.

  • Business Development: Expand client relationships and drive agency success. Presented by Tyler Tullis (DH, USA). This session covers strategies for agency growth, winning new business, and fostering long-term client relationships.

  • Global Networking: Build relationships with top public relations professionals from independent agencies worldwide. Participants engage in peer discussions, networking sessions, and mentorship opportunities to build long-term professional relationships across the global IPREX network

Comprehensive Curriculum

The Academy offers a dynamic learning experience, blending expert-led instruction with peer collaboration:

Core Learning Areas

  • Leadership vs. Management: Develop leadership skills that inspire teams and foster agency growth.

  • Strategic Thinking & AI: Explore how data and AI impact public relations and business innovation.

  • Navigating Your Saboteur: Build self-awareness for effective leadership and productivity.

  • Financial & Business Strategy: Improve financial literacy and business sustainability.

  • Business Development: Expand client relationships and drive agency success.

  • Strength in Diversity: Foster inclusivity and leverage diverse perspectives for competitive advantage.

Hands-On Learning & Engagement

  • Global Projects: Collaborate on real-world public relations research and strategic initiatives.

  • Mentorship Program: Receive guidance from senior industry leaders.

  • Interactive Sessions: Engage in expert-led discussions and peer learning opportunities.

Unlock More Benefits as an IPREX Member

The IPREX Academy is just one of the many advantages of being part of the IPREX network. Our members gain access to global collaboration, business development opportunities, and strategic content designed to enhance pr professionals’ careers. If your agency is interested in joining IPREX and exploring the full range of member benefits, including public relations courses, professional development, and skills training such as presentation skills, interpersonal communication, and how to define objectives , contact us today.