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AM O’Sullivan Opinion: The rise of AI: Transforming the PR Industry for the Digital Age

Until a few short months ago, you could have been forgiven for thinking that artificial intelligence (AI) was the preserve of science fiction – a technology that was no closer to us than the ability to travel at the speed of light. Experts spoke about the transformative impact that AI could have on all of our lives, but its practical implications for the everyday person were still, mostly, hypothetical. Until OpenAI launched ChatGPT in November 2022. In this opinion piece Mark Harrington, Client Manager at AM O’Sullivan PR, talks about several benefits of AI tools for the PR profession.

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