IPREX BLOG

May 24, 2022

Mower Paper

Mower Paper: Financial customers have changed, and they’re never going back

Digital transformation became even more important for financial institutions as the pandemic swept the world. It wasn’t a new idea though—it’d been on the radar for years as banks and credit unions worked to figure out how to differentiate and connect with audiences from Gen Z to boomers. But the pandemic also created a bigger issue for financial brands to consider: people’s new perspectives on life. For the first time in maybe forever, people globally took a step back and reevaluated what’s most important, what’s the meaning of life and what makes them genuinely happy. Obviously, this is different for everyone, but this collective cultural shift is arguably even more timely and relevant than digital transformation. Read this paper to learn more and get advice on how your bank, credit union or fintech can act now in this unprecedented time.” By Erinn Steffen, Senior Vice President, Insight.

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