March 7, 2022AM O'Sullivan PR
AM O’Sullivan PR Blog: How sponsorship can benefit your business
Just about everything that could conceivably be sponsored has been monetised – television programmes, concerts, books, awards, charity events, buildings, venues and sports just to name a few. All sizes of organisations are constantly seeking out sponsorship opportunities which can provide tangible benefits in the pursuit of their overall business goals. Major companies will look at high-profile sporting events, with the possibility of extensive media coverage, as a potential means of gaining significant advances in brand awareness. Smaller companies will look to support local events as a means of gaining goodwill in their own community.