April 1, 2019New York City, Mower Agency
Mower Moves Up to Top 3 in 2019 U.S. B2B Agencies Benchmarking Report
Mower, one of the largest independent marketing, advertising and public relations agencies in the U.S., moved up to the number 3 spot on the 2019 US B2B Agencies Benchmarking Report ranked by B2Bmarketing.net. Mower has been a fixture in the business-to-business listing’s top 5 since its inception, ranking third in 2017 and fourth in 2018.
Launched in 2017, the US Agencies Benchmarking Report ranks marketing firms based on global gross income, exclusive insights about the U.S. agency landscape and thought-leadership content from various agency partners.
“Mower’s B2B practice builds brands by building the fiercest of friendships. Using three key tenets—affection, relevance and trust—we help brands nurture closer, more meaningful relationships with customers, prospects, employees, influencers, stakeholders and channel partners,” said Matt Ferguson, EVP, managing director, brand development, Mower. “Our ability to turn brands into friends and friends into fierce friends® gives us a clear advantage over other agencies.”
Mower has created a number of award-winning B2B campaigns in recent years for Domtar Paper, Buckman OnSite® and Freightliner Trucks as well as its work with Detroit, the trucking components division of Daimler Trucks North America. The agency’s chief administrative officer, Chris Steenstra, also served as a judge for The Drum’s 2018 B2B Awards.
In 2018, Eric Mower + Associates celebrated its milestone 50th anniversary and introduced a refreshed brand—Mower—that sharpened its focus and energized commitment to creative solutions to fuel client growth. Mower is focused on integrating digital-enabled and data-driven marketing tools in all client campaigns, with breakthrough creative and sophisticated public relations and public affairs programs, to build awareness, shape perceptions and drive actions that build brands and generate sales.