www.wilkinson-group.com.au

Lvl 9, 20 Hunter Street

Sydney 2000 NSW

Australia                                            

t:  + 612 8001 8888

email: wilkinsonpr

About Wilkinson Group

Peter WilkinsonWith offices in Sydney and Melbourne and an international affiliation with the IPREX network, the Wilkinson Group, or simply Wilkinson, is a full service marketing communications consultancy that couples big agency ideas with small company service for clients across a wide section of industries.

Peter Wilkinson, head of the Corporate Affairs division at Wilkinson and IPREX Asia Pacific President, is a veteran broadcast journalist with 30 years experience who originally founded Wilkinson Media in 2002 and has since gone on to run some of Australia’s most significant corporate affairs campaigns.

As an expert in crisis, issues and corporate brand management, Peter provides counsel to some of Australia’s leading companies and business figures and regularly commentates on the industry at large.  

Woosh is the Wilkinson Group’s consumer division representing high-profile FMCG and lifestyle brands from around the world. Having already worked with brands such as Woolworths, Earth Hour as well as a special environmental focused project for the release of HOME on DVD, the new consumer division blends expertise in social media with senior counsel and youthful vitality to deliver high impact and innovative consumer PR campaigns.

Wilkinson Group in action - a case study

In 2007, Tiger Airways entered Australia as the new ‘low fare kid on the block’ with an aggressive proven business model based on some of Europe’s most successful and profitable airlines including EasyJet and Ryanair. Once established, exceptional media cut-through was vital to give the airline the kick-start it needed in a fiercely competitive domestic aviation market, a task Tiger Airways entrusted to Wilkinson.

Our ongoing campaign has championed the consumer benefits of increased aviation competition, through approaches including a consumer awareness ‘buzz’ campaign and by teaming up with NRL’s West Tigers team for a high profile launch stunt involving players pulling a Tiger Airways aircraft from its Melbourne hangar prior to the maiden Sydney voyage.

Wilkinson’s campaign has generated mass media coverage across all spectrums of press, including radio and television, and helped generate significant ticket sales despite Tiger Airways’ almost complete reliance on media relations in place of advertising, all up demonstrating the effectiveness of a well planned and well targeted media relations campaign that has continued to pay dividends post-launch.

Specialties: Full service marketing communications consultancy

Tags:  Sydney, Melbourne, Australia, Wilkinson, Peter, crisis, issues, corporate brand management