www.preferredpublicrelations.com

email: preferredpublicrelations

2630 S. Jones Blvd.

Las Vegas, NV 89146

t: + 1 702 254 5704       

About Preferred PR

Michele Tell

At Preferred Public Relations (PPR), we push the PR envelope. By blending strategy with creativity, driving visibility with measurable results remains our top priority. PPR is a close-knit team of experts trained in industry tactics, market knowledge and trademarked strategy, with a strong reputation for executing the most comprehensive public relations campaigns.

Armed with internally developed programs such as Strategy Tree™, Real Time Measurement™ and PPR University, PPR is a visionary agency that stays ahead of the curve to achieve maximum results for its client-partners. PPR’s areas of expertise include: resorts & gaming, entertainment, financial, food & beverage, retail, tourism & travel and meetings & conventions industries. The agency handles media and community relations, corporate and crisis communications, special events and more.

Preferred PR in action - a case study

The Skywalk

Grand Canyon West developed The Skywalk, a glass bridge extending 70 feet over the canyon’s edge, hoping to increase visitors to one million per year to its remote location. PPR was hired to increase awareness for the destination as a whole and publicly launch The Skywalk. We strategically used the international media interest in The Skywalk to draw attention to the entire destination. We crafted announcements, story angles and media opportunities for each phase of the construction process, and executed a launch event, press conference and “First Walk” with astronaut Buzz Aldrin to garner maximum international press. Grand Canyon West is now welcoming 3,000 visitors per day, employment opportunities more than doubled for tribal members, and they have expanded operations to meet growing demand. The Skywalk continues to be prominently featured in some of the world’s most recognized media outlets.

Specialties:strategic public relations, national placement, international placement, corporate communications, crisis management, special event management, hospitality, gaming, resort, destination travel, tourism, financial industry

Tags:Las Vegas, Southwest, travel, tourism, hotel, gambling, entertainment, hospitality, resort, attractions, recreation, dining, food & beverage, restaurant