PowerAxle, S.A.
email: PowerAxle
Sagasta, 15 - 6* izq.
28004 Madrid, Spain
t: + 34 91 594 18 09
About PowerAxle
Mayte González-GilFounded in 1992, PowerAxle is a significant player in the Spanish PR sector, according to the ranking of more than 300 agencies conducted by ADECEC, the Spanish Public Relations Agencies Association (part of the International Communications Consultancy Organization).
The firm’s professional team members have backgrounds in journalism, sociology, human resources, marketing and law and offer considerable experience with a wide range of communication tools.
Our services range from consulting to the execution of communication programs aimed at all audiences: mass media, opinion leaders, society and more specialized publics. We are expertise in press office work, event organization, strategic counseling, crisis management, internal & external communication, marketing and corporate communication.
We also have long experience in research (communication audits, pre & post test of campaigns, ad-hoc research between clients and consumers, etc), as well as production of all type of content and communication materials (corporate books, brochures for consumers, literature focused on scientific outreach, etc).
As a generalist agency we have worked in many sectors, including pharmaceuticals, consumer goods, high technology, finance, insurances, food and tourism. Our clients include multinational and domestic companies, government entities and institutions.
We have won industry recognition for our prostate cancer work and our campaign promoting non-alcoholic drinks to drivers, while in October 2009 we beat all competition to top the “Client Satisfaction” rankings in a survey of Spanish PR firms conducted by Grupo Consultores.
As partners in IPREX we work as part of an international team and offer our local know-how within global strategies.
PowerAxle in action - a case study - Prix Dialogo
Prix Dialogo Press Conference
Dialogo is an organization dedicated to developing mutual understanding between Spain and France. Its honorary presidents are the Spanish King Juan Carlos and the French President Nicolas Sarkozy, while its members are the major French companies with significant operations in Spain, such as Air France, AXA, EDF, Renault, Peugeot, Accor, Total, BNP, Orange, Carrier and L’Oreal.
In July 2010 we organized the annual event at which Dialogo celebrates the achievements of an individual or organization in developing the relationship between Spain and France – the Prix Dialogo.
In 2010 this prestigious award went to the Spanish Minister of Internal Issues, Perez Rubalcaba, and his French equivalent, Brice Hortefeux for their work together in the fight against the terrorist group ETA.
Prix Dialogo DinnerOn 28th July, we ran the ceremony where the prizes were awarded, before an audience composed of 475 senior players from French and Spanish companies, diplomats and of course media, including every Spanish TV station.
Specialties: public relations
Tags: public relations, Spain, Madrid
