www.nettresults.com

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About NettResults

NettResults offers a calm, organized and responsive public relations service that provides informed, inspired and insightful media relations.

Here’s the deal: NettResults is a results-oriented public relations and marketing company serving a broad range of international clients.  We have a wealth of expertise in technology, consumer and lifestyle, real estate, business-to-business and financial services.

Operating across the Middle East region from our head offices in Dubai and satellite offices in Abu Dhabi, Jeddah & Riyadh; and with consultants in all Middle East countries; NettResults offers award winning public relations.

Since 1999 we have been doing four things very well:

• media relations
• crisis communications
• media training
• integrated marketing

Getting noticed in the Middle East is not easy. Searching for the right specialist agency takes time, then trusting them to be pro-active, to have the business knowledge and media intelligence necessary, to learn about the company and its products, to look for opportunities while respecting the existing strategies; sometimes it seems like the hardest part about getting noticed is finding the right partner.

NettResults understand that appointing that PR agency to take care of mission critical communications on behalf a company is a difficult choice, and that clients need to trust the team put in charge of their account, and to know that the agency is committed to ensure that the job is done with good planning, effective implementation and careful follow through.

That’s why we are different. We care. We are passionate about our clients and their businesses. Just as passionate as our own business.

NettResults in action - a case study - The United Nations

Introduction: Today, one in nearly seven people do not get enough food to be healthy and lead an active life, making hunger and malnutrition the number one risk to health worldwide -- greater than AIDS, malaria and tuberculosis combined. 

The Client: The WFP is the world’s largest humanitarian organisation and the United Nations' front-line agency in the fight against global hunger.

The Challenge: While the Middle East is one of the wealthiest regions of the world, they donated less than $10 million to the WFP.  There was a need to educate the GCC governments, organisations and residents of the need for financial aid so we could drive financial donations.

The Objective:

• to gain media publicity;which changes the opinion of government,
• organisations and the public;
• which in turn drives donations.

The Strategy:

Targets: Governmental, organisations and the public

Messages: The need for aid is emotive and as the GCC population is critically comprising of both local and expatriates there were a real need to appeal at the local and international level.

Education was divided between hard and soft actions.

Hard actions – showing real life examples of the need for aid… showing the suffering.

Soft actions – dissemination of hunger facts, ‘edutainment’ at school level and the need to celebrate the emporia of making a difference/giving.

The Tactics: We’ve taken government officials and international journalists from the US, Europe, the Middle East, Asia and Australasia into UN crisis areas in Cambodia and Pakistan to view emergency and developmental aid in operation.  We motivated over 2,500 people to attend a sponsored walk in Dubai and Kuwait.  We’ve carried out a number of campaigns that are at the local level including competitions, spokes people, events and corporate joint ventures. 

The Results: Just how much coverage have we got the UN WFP?

In a twelve month period over 1,290 articles have appeared in newspapers and magazines.  Over two million dollars ($2,028,975) worth of coverage AVE (Advertising Value Equivalent) - that is how much it would have cost had the United Nations wanted to purchase that space in advertising. 

In addition to this, there have been major TV and radio play.

But what are the bottom line results?

GCC donations gave increased in the twelve months from $10,000,000 to $45,000,000 in aid money.

We’re making a difference.  We’re saving lives.

Specialties: public relations, crisis communications, media training, technology, energy, banking, luxury, retail, financial, government, public affairs

Tags: Middle East, Algeria, Bahrain, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Sudan, Syria, Tunisia, Turkey, United Arab Emirates, Yemen, Dubai, Abu Dhabi, Riyadh, Jeddah, Muscat, Amman, Cairo, Nick Leighton