Campaign Geography

USA, Europe (based in Germany)

Summary

Over the last decade, Kodak Polychrome Graphics helped transform the graphic arts industry by providing one of the broadest portfolios of digital, conventional and business solutions available in the graphic arts industry. Following the acquisition by Eastman Kodak Company, the new division continues to take printing to the next level.

Challenge

No company or organization is immune to crisis. Every day, businesses run the risk of being effected. However, crisis does not necessarily haveto turn into a disaster for the business or organization involved. Kodak Polychrome Graphics recognized that risk and wanted to be prepared for such a possibility.

Action

IPREX Crisis communication preparedness

IPREX ran multi-country, multi-session proactive crisis communication planning workshops. Included in these sessions were:

• Analysis of potential crisis situations
• Message development for future use
• Identification of spokes people and communication methods in a crisis
• Techniques, processes and procedures for use in a crisis
• Behavior training for all members of the crisis team
• Media training and video coaching for spokes people

Results

A robust, clear, concise and nimble crisis communication plan is in place with fully trained and experienced spokes people around the globe.


If you are in a crisis situation now, you need help quickly. Contact any of our partners right now.

You can also find out more about the IPREX crisis communication book here.