Fineman PR
twitter: MichaelFineman
email: finemanpr
330 Townsend St.
Suite 119
San Francisco, CA 94107
t: + 1 415 392 1000
About Fineman PR
Fineman PR, founded in San Francisco in 1988, is an award-winning, full-service agency specializing in crisis communications and “Brand PR” for the consumer industry.
The agency provides crisis communications and issues management, strategic communications and messaging counsel, product publicity, multicultural outreach, community relations, social media marketing and counsel, corporate communications and employee and internal relations and communications.
Michael FinemanMichael Fineman, founder and president of Fineman PR, coined the term “Brand PR,” which stands for building and communicating a name that means something desirable to its audiences. The agency strives to build reputation while fulfilling marketing objectives by placing a branded product or service at the forefront of a trend or timely issue. With the power of a provocative story, Brand PR promotes trust, loyalty and lasting value while communicating the brand promise and forming an appealing brand personality. Fineman PR has won numerous awards since its founding including a Sabre Award, Gold Effie and several Gold Bulldog Awards for Brand PR and crisis communications.
Fineman PR has conducted numerous, successful crisis communications for programs from manufacturing plant explosions and accidents to labor and food safety issues. Michael Fineman has been recognized among top crisis counselors in the country by PR Week.
Fineman PR’s Latino and Multicultural Division, Mosaico, specializes in helping companies reach diverse ethnic consumers, particularly in the rapidly-growing Latino and Asian American communities through culturally relevant messages and tactics unique and pertinent to each audience. We believe that addressing the needs of a diverse client base is not only strategic but necessary in today’s changing consumer environment.
Fineman PR in action - a case study - Foster Farms
Foster Farms, the largest poultry producer on the West Coast, wanted to differentiate its fresh chicken product from competing brands that were also labeled “fresh and natural” but which were injected or “plumped” with saltwater, a practice that led to chicken that contained near 500% more sodium than Foster Farms’ products.
Using traditional and social media, and grassroots efforts, Fineman PR successfully increased awareness of plumping by 33% among its target audience, with 87% agreeing that plumped chicken is not “natural chicken.”
Nearly 300 million media impressions from stories in The Wall Street Journal, Associated Press and the Los Angeles Times all effectively endorsed our marketing campaign.
The campaign helped bolster client market share and revived a USDA effort to redefine labeling standards for “natural chicken."
Specialties: Crisis Communication, Brand PR, Multicultural PR, Hispanic PR, Social Media Development, Social Media Monitoring, Media Training, Community Relations, Media Relations, Food, Wine, Education, Consumer Goods, Healthcare, Real Estate
Tags: San Francisco, California
